The 20 Most-Shared Ads of 2012












1. Kony 2012 (Invisible Children)



Most Americans had never heard of Joseph Kony, the head of the Lord’s Resistance Army in Uganda, before. This March video from advocacy group Invisible Children changed that.












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[More from Mashable: The 12 Most Memorable Marketing Campaigns of 2012]


Is Kony 2012 an ad? If so, it was the most-viral ad of the year. If not, it was just an extremely effective advocacy video and a Belgian video for cable network TNT was actually the most-viral ad of 2012.


Unruly, which keeps tabs on viral video activity, thinks Kony is, so it tops this year’s list. Indeed, Kony’s numbers are pretty staggering — 10 million shares and 94 million views on YouTube make it the Gangnam Style of charity videos. Not bad for a 30-minute film that doesn’t have a cat in sight and doesn’t introduce a new dance move.


[More from Mashable: 14 Bizarrely Awesome Rap Cover Videos]


Speaking of which, there are two tributes to Carly Rae Jepsen‘s “Call Me Maybe” on this list. There are also a few examples of borrowed equity, including Hobbit director Peter Jackson (for Air New Zealand), OK Go (Chevrolet), James Bond (Coke Zero) and various European soccer stars for Nike. There are also viral ad stalwarts Ken Block and GoPro. As usual, though, there are a lot of surprises. Who would have guessed, for instance, that a public service announcement for Melbourne Metro (as in Melbourne, Australia), would rack up 30 million views in less than a month?


This story originally published on Mashable here.


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“Walking Dead” midseason finale preview: attack of the bloodthirsty killers, aka our heroes












LOS ANGELES (TheWrap.com) – (Spoiler warning: Don’t read this if you don’t want to know what happened this season on “The Walking Dead” or in the comics. We’re also giving some general details about Sunday’s midseason finale.)


As eventful as this season of “The Walking Dead” has been, they’re just getting to the best stuff.












Showrunner Glen Mazzara tells TheWrap that Sunday’s midseason finale will include several intense faceoffs, including one between Michonne and The Governor’s zombified daughter, Penny. It will also introduce Tyreese (“The Wire” star Chad Coleman), one of the most beloved characters in the Robert Kirkman comics that inspired the series. And Daryl will try desperately to reunite with his brother Merle, who has moved to Woodbury and become one of The Governor’s chief lieutenants.


The episode also features an attack on Woodbury by some “bloodthirsty killers” – also known as Rick, Daryl, and the other survivors we’ve been rooting for throughout the show.


Mazzara also talked with us about the season so far, including a horrific encounter between Maggie and the Governor, and how much we should empathize with zombies.


TheWrap: What can you say about the midseason finale?


Mazzara: It all comes to a head. We’ve spent this season introducing all these new characters into the world, introducing the governor and re-introducing Merle and Michonne, and getting these two groups face to face.


The Governor does despicable things, but in his mind, he’s the good guy.


I think you’ll see that in this midseason finale. The Governor is able to say that they’re attacked by bloodthirsty killers. He can certainly make the case that Rick and his group are killers. And if you look at it objectively, they are. They took over the prison, most of those prisoners are now dead, and the people of Woodbury are just peace-loving survivors. The Governor is definitely able to pain Rick as a villain. And in doing that, he can hopefully mobilize the people of Woodbury to war.


He’s spared the people of Woodbury from seeing some ugly stuff. Is he doing it for a noble reason – to preserve their innocence – or is it so he can exploit them?


I think it’s so he can better exploit them. He feels that the people of Woodbury are sheep. He’s not interested in what they think. He just wants them to speak well of him. They are there to be ruled and he’s there to rule by any means necessary.


I feel like Glen and Maggie are our audience surrogates at this point, our pals, and they were both horribly abused. You’ve gotten a lot of feedback from fans relieved that The Governor stopped short of raping Maggie in the last episode.


He’s killed National Guardsmen. Think of all the stuff that he’s done. And the line he’s crossed and the act from which he cannot be redeemed is that he made our beloved Maggie take off her shirt and bra.


It’s very interesting, and I don’t think that would be the case if people did not care about that character as much as they do.


Why did he stop short of raping Maggie?


He didn’t rape Maggie because she wouldn’t have been broken by it. She says ‘Do what you’re gonna do, and then go to hell.’ So then to do that would have been torture for torture’s sake. It wouldn’t have gotten him the information he wanted. So he thinks about that and thinks, this isn’t going to achieve my agenda. He moves on. He brings her in, topless, implying that she was raped, to Glen, and he puts the gun to Glen’s head. … And she gives up that information.


One change you made is that in the comics, Michonne is horribly raped and tortured by the governor.


She still may be. But I think it’s important to say that this is a character who is willing to do whatever he wants or thinks it takes to achieve his goals. … We know he’s capable of rape. We know he’s capable of murder. He knows where the prison is, and he is coming for them. He collects heads. He’s the most dangerous character in this world and he is furious.


Also last episode, we saw an effort to see how much human memory remains with walkers when they transform. How much should we empathize with walkers?


I think the show has always been in a sense compassionate to zombies. The first zombie that we met was bicycle girl and Rick says ‘I’m sorry this happened to you.’ … So I do think there’s something in the DNA of this TV show in which the frightening creatures – our worst fears, walking the earth – are also individuals and people. In a way, they’re the damned. They’ve lost their souls. They’re like a ghost that doesn’t realize that they’ve passed on and can’t make it to the light. They’re dead but they’re not dead and it’s a type of curse. It comes out of a long history of horror movie. There is some type of compassion even though there can’t be.


Does it seem like people who care about the zombies are suckers?


That’s the question. What is the right way within this world? You have people who retain their humanity, like Dale, end up eaten. People who lose their humanity, like Shane, end up dead too. So in a way it’s irrelevant. It’s like a state of war in which anyone can be killed at any time. But there’s a random quality to life and death and that’s what makes it so frightening. No matter what you do, you can still suffer a horrific fate. Who would ever assume that Carol would still be alive at this point? And she is.


She’s a survivor, but she’s not Michonne. And Carol is just as likely to live or die as Michonne.


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Investigation underway into N.J. train derailment, chemical leak












PHILADELPHIA (Reuters) – Federal transportation investigators have begun interviewing the crew of a train that was carrying hazardous materials when it derailed on a railroad bridge in New Jersey, officials said on Saturday.


National Transportation Safety Board Chairwoman Deborah Hersman said the agency would spend the next two weeks preparing a preliminary report on Friday’s accident in the industrial town of Paulson












A bridge collapse derailed seven of the 82 Conrail freight train cars, and a tanker car that fell into Mantua Creek leaked vinyl chloride into the waterway, which feeds into the Delaware River near Philadelphia.


More than 12,000 gallons (45,425 liters) of the highly toxic and flammable industrial chemical vinyl chloride leaked from a gash in the tanker car’s side following the derailment on Friday morning.


Twenty-two people were examined at a nearby hospital, but air monitors in the area did not register any problem, officials have said. Exposure to vinyl chloride can cause a burning sensation in the eyes or respiratory discomfort.


Investigators are in the process of obtaining records from Conrail on inspections of the bridge over the Mantua Creek. They are also examining a derailment on the bridge in 2009, as well as any possible impact on the bridge from the high winds and rising waters that accompanied Superstorm Sandy.


“We are continuing to question the crew to get additional information,” Hersman said at a press briefing. “We still have some work to do.”


State Senator Steve Sweeney, whose district includes Paulsboro, told Reuters on Saturday that 106 residents who live close to the crash scene were evacuated from the area on Friday night in case any more of vinyl chloride escaped into the air or water.


“What it really was was just to be cautious,” Sweeney said. The residents will be out of their homes for several days, and are staying with friends and relatives or hotels, he said.


Conrail is jointly owned by rail operators CSX Corp and Norfolk Southern Corp.


(Editing by Paul Thomasch and Sandra Maler)


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Pelosi vows to force tax rate vote

House Minority Leader Nancy Pelosi (Mark Wilson/Getty Images)


WASHINGTON—House Minority Leader Nancy Pelosi will try to force a vote on the House floor to extend current tax rates for the middle class next week if Republicans do not act, the California Democrat announced on Friday.


During a press conference on Capitol Hill, Pelosi called on House Republicans, who control the chamber, to hold another floor vote on whether to extend current tax rates for individuals who earn $200,000 or less and families making $250,000 or less. If they don't, Pelosi vowed to file a "discharge petition" that would force a vote if 218 House members sign it, which is unlikely.


The bill Pelosi wants to see put to a vote is identical to a measure passed in the Democrat-controlled Senate in July that extends the rates for middle-income earners for one year. House Republicans responded by rejecting the bill and passing their own measure that extends current tax rates for all income brackets.


"We're calling upon the Republican leadership in the House to bring this legislation to the floor next week. We believe that not doing that would be holding middle-income tax cuts hostage to tax cuts for the rich. Tax cuts for the rich, which do not create jobs, just increase the deficit, keeping mountains of debt for generations," Pelosi said. "To that end ... if it is not scheduled, then on Tuesday we will introduce a discharge petition."


Discharge petitions, which allow individual members of Congress to put a bill to a vote without committee or leadership approval, are rarely successful. In this case, Pelosi would need Republican support. But when asked if any Republicans had signaled that they would sign a discharge petition to force a vote, Pelosi responded, "No."


Pelosi said she wanted the bill passed so Congress will have more time to negotiate broader tax reform in 2013.

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Oliver Stone, Benicio del Toro visit Puerto Rico












SAN JUAN, Puerto Rico (AP) — Benicio Del Toro didn’t wait long to collect on a favor that Oliver Stone owed him for working extra hours on the set of his most recent movie, “Savages”, released this year.


The favor? A trip to Del Toro‘s native Puerto Rico, which Stone hadn’t visited since the early 1960s.












“I told him, you owe me one,” Del Toro said with a smile as he recalled the conversation during a press conference Friday in the U.S. territory, where he and Stone are helping raise money for one of the island’s largest art museums.


Del Toro, wearing jeans, a black jacket and a black T-shirt emblazoned with the name of local reggaeton singer Tego Calderon, waved to the press as he was introduced.


“Hello, greetings. Is this a press conference?” he quipped as he and Stone awaited questions.


Both men praised each other’s work, saying they would like to work with each other again.


“I deeply admire him as an actor, the way he thinks, the way he expresses himself,” Stone said. “Of all the actors I’ve worked with, he’s the most interesting.”


Stone said Del Toro always delivers surprises while acting, even when it’s as something as subtle as certain gestures between dialogue.


“I think Benicio is the master of keeping you watching,” he said.


Stone said he enjoys meeting up with Del Toro off-set because he’s one of the few actors in Hollywood who can talk about something other than movies.


“He is very interested in the world around him,” Stone said, adding that the conversations sometimes center around politics and other topics.


Del Toro declined to answer when asked what he thought about Puerto Rico’s referendum earlier this month, which aimed to determine the future of the island’s political status. He said the results did not seem to point to a clear-cut outcome.


Del Toro then said he would like the island’s movie business to grow, especially in a way that would encourage learning.


“I’m talking about movies in an educational sense, as a way to discover other parts of the world,” he said. “Create a film class. You’ll see, kids won’t skip it.”


Del Toro also shared his thoughts on being a father after having a daughter with Kimberly Stewart in August 2011.


He said the girl is learning how to swim and is discovering the world around her.


“She has her own personality,” Del Toro said. “She’s not her mother. She’s not me.”


Both Del Toro and Stone are expected to remain in Puerto Rico through the weekend to raise money for the Art Museum of Puerto Rico, which is hosting its annual movie festival and will honor Stone’s movies.


Museum curator Juan Carlos Lopez Quintero said the money raised will be used to enhance the museum’s permanent collection, especially with Puerto Rican paintings from the 19th century and early 20th century.


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Jelly Bean update for DROID RAZR HD and MAXX HD set to roll out next week












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Katy Perry, Carly Rae Jepsen get Billboard honors












NEW YORK (AP) — Billboard named Katy Perry its woman of the year, but the pop star thought her year was 2011.


Perry was interviewed by Jon Stewart at Billboard’s Women in Music event Friday in New York City. The singer said she thought her moment had passed. Perry released “Teenage Dream” in 2010, and it sparked five No. 1 hits on the Billboard charts that spilled over to 2011. This year, she rereleased the album, which launched two more hits and a top-grossing 3-D film.












She thanked her mom at the event, which honored women who work in the music industry.


Newcomer Carly Rae Jepsen also thanked her mom — and stepmom — when accepting the rising star honor. The “Call Me Maybe” singer said she’s happy and surprised by her success.


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Supreme Court to review lawsuits over flaws in generic drugs












(Reuters) – The Supreme Court on Friday agreed to consider whether generic drug manufacturers can be subjected to personal injury lawsuits that allege flaws in the design of drugs, even if federal law would not allow such cases to go forward.


The court agreed to review a bid by Mutual Pharmaceutical Co to overturn a $ 21 million jury award to Karen Bartlett, a New Hampshire woman who had taken its generic non-steroidal anti-inflammatory drug sulindac for shoulder pain.












Bartlett was left with permanent near-blindness and burn-like lesions on two-thirds of her body after suffering a rare hypersensitivity reaction associated with the drug, and sued Mutual for alleged design defects under New Hampshire law.


Mutual, an indirect unit of Japan’s Takeda Pharmaceutical Co, countered that federal law barred such claims because its drug had already been approved by the U.S. Food and Drug Administration, and federal law requires generic drugs to have the same design as their brand-name equivalents.


It cited the Supreme Court‘s June 2011 decision in Pliva Inc v. Mensing that federal law preempted state law claims based on alleged inadequate label warnings about potential side effects, given that federal regulations require brand-name and generic drugs to carry the same labels.


But in May, a unanimous three-judge panel of the 1st U.S. Circuit Court of Appeals in Boston refused to extend this ruling to design defect claims, and upheld Bartlett’s award.


In its appeal to the Supreme Court, Mutual said “scores” of federal and state courts had rejected the 1st Circuit’s “remarkable claim” that generic drug manufacturers could be liable under state law for refusing to stop selling their federally approved products.


Bartlett countered that the Supreme Court should not take the case, saying that lower courts were not divided over the issue, and that her award was based on New Hampshire law and that did not conflict with federal law.


The Generic Pharmaceutical Association submitted a brief in support of Mutual’s appeal. A decision by the Supreme Court is expected by the end of June.


The case is Mutual Pharmaceutical Co v. Bartlett, U.S. Supreme Court, No. 12-142.


(Reporting By Jonathan Stempel; Editing by Kevin Drawbaugh and Tim Dobbyn)


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U.N. upgrades Palestine to 'state,' U.S. objects

UNITED NATIONS (AP) — The United Nations voted overwhelmingly Thursday to recognize a Palestinian state, a long-sought victory for the Palestinians and an embarrassing diplomatic defeat for the United States.

The resolution upgrading the Palestinians' status to a nonmember observer state at the U.N. was approved by a vote of 138-9, with 41 abstentions, in the 193-member world body.

A Palestinian flag was quickly unfurled on the floor of the General Assembly, behind the Palestinian delegation. In the West Bank city of Ramallah, hundreds crowded into the main square waved Palestinian flags and chanted "God is great." Others who had watched the vote on outdoor screens and television sets hugged, honked and set off fireworks before dancing in the streets.

Real independence, however, remains an elusive dream until the Palestinians negotiate a peace deal with the Israelis, who warned that the General Assembly action will only delay a lasting solution. Israel still controls the West Bank, east Jerusalem and access to Gaza, and it accused the Palestinians of bypassing negotiations with the campaign to upgrade their U.N. status.

The United States immediately criticized the historic vote. "Today's unfortunate and counterproductive resolution places further obstacles in the path peace," U.N. Ambassador Susan Rice said. U.S. Secretary of State Hillary Rodham Clinton called the vote "unfortunate" and "counterproductive."

The United States and Israel voted against recognition, joined by Canada, the Czech Republic, the Marshall Islands, Micronesia, Nauru, Palau and Panama.

Israeli Prime Minister Benjamin Netanyahu called the speech by Palestinian President Mahmoud Abbas to the General Assembly shortly before the vote "defamatory and venomous," saying it was "full of mendacious propaganda" against Israel. Netanyahu called the vote meaningless.

Abbas had told the General Assembly that it was "being asked today to issue the birth certificate of Palestine." Abbas said the vote is the last chance to save the two-state solution.

After the vote, Netanyahu said the U.N. move violated past agreements between Israel and the Palestinians and that Israel would act accordingly, without elaborating what steps it might take.

Thursday's vote came on the same day, Nov. 29, that the U.N. General Assembly in 1947 voted to recognize a state in Palestine, with the jubilant revelers then Jews. The Palestinians rejected that partition plan, and decades of tension and violence have followed.

Just before Thursday's vote, Israel's U.N. ambassador, Ron Prosor, warned the General Assembly that "the Palestinians are turning their backs on peace" and that the U.N. can't break the 4,000-year-old bond between the people of Israel and the land of Israel.

The vote had been certain to succeed, with most member states sympathetic to the Palestinians. Several key countries, including France, this week announced they would support the move to elevate the Palestinians from the status of U.N. observer to nonmember observer state.

Unlike the more powerful U.N. Security Council, there are no vetoes in the General Assembly, and the resolution to raise the Palestinian status only required a majority vote for approval.

The vote grants Abbas an overwhelming international endorsement for his key position: establishment of a Palestinian state in the West Bank, Gaza Strip and east Jerusalem, the territories captured by Israel in the 1967 Mideast war. With Netanyahu opposed to a pullback to the 1967 lines, this should strengthen Abbas' hand if peace talks resume.

The overwhelming vote also could help Abbas restore some of his standing, which has been eroded by years of standstill in peace efforts. His rival, Hamas, deeply entrenched in Gaza, has seen its popularity rise after an Israeli offensive on targets linked to the Islamic militant group there earlier this month.

Israel has stepped back from initial threats of harsh retaliation for the Palestinians seeking U.N. recognition, but government officials warned that Israel would respond to any Palestinian attempts to use the upgraded status to confront Israel in international bodies.

The Palestinians now can gain access to U.N. agencies and international bodies, most significantly the International Criminal Court, which could become a springboard for going after Israel for alleged war crimes or its ongoing settlement building on war-won land.

However, in the run-up to the U.N. vote, Abbas signaled that he wants recognition to give him leverage in future talks with Israel, and not as a tool for confronting or delegitimizing Israel, as Israeli leaders have alleged.

___

Associated Press writers Robert Burns and Bradley Klapper in Washington, Tia Goldenberg in Jerusalem and Mohammed Daraghmeh and Karin Laub in Ramallah contributed.

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Noisy city: Cacophony in Caracas sparks complaints












CARACAS, Venezuela (AP) — This metropolis of 6 million people may be one of the world’s most intense, overwhelming cities, with tremendous levels of crime, traffic and social strife. The sounds of Caracas‘ streets live up to its reputation.


Stand on any downtown corner, and the cacophony can be overpowering: Deafening horns blast from oncoming buses, traffic police shrilly blow their whistles and sirens shriek atop ambulances stuck in bumper-to-bumper traffic.












Air horns routinely used by bus drivers are so powerful they make pedestrians on crosswalks recoil, and can even leave their ears ringing. Loud salsa music blares from the windows of buses, trucks with old mufflers rumble past belching exhaust, and “moto-taxis” weave through traffic beeping high-pitched horns.


Growing numbers of Venezuelans are saying they’re fed up with the noise that they say is getting worse, and the numbers of complaints to the authorities have risen in recent years.


One affluent district, Chacao, put up signs along a main avenue reading: “A honk won’t make the traffic light change.”


“The noise is terrible. Sometimes it seems like it’s never going to end,” said Jose Santander, a street vendor who stands in the middle of a highway selling fried pork rinds and potato chips to commuters in traffic.


Prosecutor General Luisa Ortega recently told a news conference that officials have started “putting an increased emphasis on promoting peaceful coexistence” by punishing misdemeanors such as violations of anti-noise regulations and other minor crimes. That effort has translated into hundreds of noise-related cases in recent years.


Some violators are ordered to perform community service. For instance, two young musicians who were recently caught playing loud music near a subway station were sentenced to 120 hours of community service giving music lessons to students in public schools.


Others caught playing loud music on the street have been charged with disturbing the peace after complaints from neighbors. Fines can run as high as 9,000 bolivars, or $ 2,093.


On the streets of their capital, however, Venezuelans have grown used to living loudly. The noisescape adds to a general sense of anarchy, with many drivers ignoring red lights and blocking intersections along potholed streets strewn with trash.


“This is something that everybody does. Nobody should be complaining,” said Gregorio Hernandez, a 23-year-old college student, as he listened to Latin rock songs booming from his car stereo on a Saturday night in downtown Caracas. “We’re just having fun. We’re not hurting anybody.”


Adding to the mess is the country’s notoriously divisive politics, which regularly fill the streets with marches and demonstrations.


On many days, the shouts of protesters streaming through downtown can be heard from blocks away, demanding pay hikes or unpaid benefits.


And the sporadic crackling of gunfire in the slums can be confused for firecrackers tossed by boisterous partygoers.


It’s difficult to rank the world’s noisiest cities because many, including Venezuela’s capital, don’t take measurements of sound pollution, said Victor Rastelli, a mechanical engineering professor and sound pollution expert at Simon Bolivar University in Caracas. But Rastelli said he suspects Caracas is right up there among the noisiest, along with Sao Paulo, Mexico City and Mumbai.


Excessive noise can be more than simply an annoyance, Rastelli said. “This is a public health problem.”


Dr. Carmen Mijares, an audiologist at a private Caracas hospital, said she treats at least a dozen patients every month for hearing damage caused by prolonged exposure to loud noises.


“Many of them work in bars or night clubs, and their maladies usually include temporary hearing loss and headaches,” Mijares said. For others, she said, the day-to-day noise of traffic, car horns and loud music can exacerbate stress and sleeping disorders.


Several cities have successfully reduced noise pollution, said Stephen Stansfeld, a London psychiatry professor and coordinator of the European Network on Noise and Health.


One of the most noteworthy initiatives, Stansfeld said, was in Copenhagen, Denmark, where officials used sound walls, noise-reducing asphalt and other infrastructure as well as public awareness campaigns to fight noise pollution.


But such high-tech solutions seem like a remote possibility in Caracas, where streets are literally falling apart and aging overpasses regularly lack portions of their guard rails. Prosecutors, angry neighbors and others hoping to fight the noise will have to persuade Venezuelans to do nothing less than change their loud behavior.


For Carlos Pinto, however, making noise is practically a political right.


The 26-year-old law student and his friends danced at a recent street party to house music booming from woofers in his car’s open trunk, with neon lights on the speakers that pulsed to the beat.


When asked about the noise, he answered: “We will be heard.”


___


AP freelance video journalist Ricardo Nunes contributed to this report.


___


Christopher Toothaker on Twitter: http://twitter.com/ctoothaker


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